By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's busy company world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the unique difficulty
B2B Marketing Interview with Mark Donnigan
In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other truths about modern B2B advertising and marketing. We go over exactly how the purchasing journey is now entirely fragmented and the way that area structure can assist marketing experts take back control of the dis
mark donnigan marketing consultant
Mark Donnigan constructs disruptive innovative start-ups. Mark's superpower is architecting go-to-market strategies and marketing motions that drive real business outcomes for technical and product-centric founders. Mark's growth and market advancement experience spans 20 years as a transformative B2B marketing and magnate, driving need, brand adva